Have you ever walked the halls of a contempory art gallery or museum, come upon some splatter strewn painting and had the thought "my kid could do that". I am amazed at what passes as art sometimes, especially when you could legitimately give more credit to gravity and the brush then the artist holding it. I guess in the same way I am just as amazed at what I see being called good web design. Many company websites still look like they were thrown together by children 10 years ago when the internet first took root. As an owner of a web design and video production firm in Scottsdale, Arizona I am very passionate about the design process from start to finish. Good Design should be intenional, it should look professional and represent your brand but most of all it should produce red-hot leads or better yet close a sale.
A great website should be designed with the same intention of brick and morter store like Walmart or Wallgreens. These companies design stores around the traffic patters of their shoppers. Websites today are being built and remodeled with none of this in mind. If the average website today where mapped out from above the front door would be in the rear of the building next to the dumpster, the milk and eggs in the basement and don't even get me started on actually checking out. What amazes me is how many multi-million dollar companies have sites that don't properly promote their inner realities. Is anyone thinking this stuff through.
A good website is a funnel of which you should know exactly how many unique users are hitting it each day. Once there a good site should have a strategic plan for moving users from your home page or landing page(s) to hooking them on your product or service. Each user should Land, Learn, Love then Buy or Contact for More info. A good commercial website should ease buyers through this process to a point of purchase to experience a maxamized return on investment.
"Design on Purpose"
Mike Murray
President
Union Ditital, Inc.
Scottsdale, Arizona
www.uniondigitalmedia.com
